Monday, November 14, 2011

Getting Business Media Chart

In Getting Business, we discuss the following media chart at length. The matrix lists all the various and sundry push, pull, and participative media channels available for businesses and marketers. We also group them by online and offline—you'll notice that there is some repetition, as some channels can be push, pull, or even participative depending upon the specific application (examples abound in the book).  

We also supply this chart as a way for "marketing services providers" to begin conversations with prospective clients about their marketing needs, and what elements a campaign might require.